How scrappy startups and industry giants are competing to win by changing the game

In 1937, the average lifespan of an S&P 500 company was 75 years.  Today, it is 15 years and continues to drop.  With the ever-increasing pace of technological advancement and innovation, the global marketplace is evolving more quickly than ever – and those companies too slow to react soon find themselves facing the threat of extinction.  Small ventures and corporate behemoths alike are realizing that massive disruption is imminent and are shifting their focus from leading markets to creating new ones, from identifying trends to driving them, from competing to win to changing the game.

The 2013 Kellogg Technology Conference will examine the business ecosystem of breakthroughs through a variety of perspectives.  For example, who has the edge in disruption – lean startups or wealthy corporations?  What is the best way to invest in innovation – VC or R&D or M&A?  Where do the most meaningful breakthroughs find their origin – technology, business model, or design?  We will explore these questions and others across an array of industries including retail, entertainment, manufacturing, analytics, and healthcare.  Join us as we engage with entrepreneurs, investors, engineers, designers, and other thought leaders to ponder how the companies of today will compete in – or rather, define – the economy of tomorrow.