The tech industry stands at a crossroads. As the specter of a slowdown looms, tech giants face the daunting task of navigating a treacherous landscape, where cost-cutting measures clash with the relentless pursuit of innovation. Yet, amidst this uncertainty, glimmers of hope emerge, fueled by the transformative power of generative AI and the accelerating pace of digital transformation. While the tech economy faces an uncertain future, its potential to revolutionize industries and reshape the world remains as potent as ever.

In this rapidly evolving environment, how might technology leaders develop winning products and future-proof innovation? How should startups balance growth velocity and profitability to attract funding? How can leading technology companies continue to invest in cutting-edge innovation and resist the gravity of falling back to their core lines of business?

This February, the Kellogg Technology Club is excited to host the annual Kellogg Tech Conference to explore these questions with experts across a wide range of industries and backgrounds. Together, we can become more informed and resilient navigators of a shifting tech landscape.

Intrigued? View the complete agenda here.